Digital Highlights: Every day, in every way…

If you’re still working on those New Year’s resolutions, perhaps today’s title can help! Emile Coué’s “formula” might be considered one of the originals in the ‘self-help’ genre. His theory worked along the lines of auto-suggestion: you could talk yourself — or someone else — into the desired result by sheer repetition. The classic example was “Every day, in every way, I am getting better and better.” If nothing else, this phrase has a gentle rhyme to it that makes it a genuine 1920s earworm!

Flip through the pages below to get some inspiration for your self-transformation or follow this link to read The practice of autosuggestion by the method of Emile Coué (1922).

As always, for more from the Medical Heritage Library, please visit our full collection!

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